Potatoes nets CEO had adequate fund company when the original video once left users (UGC) model, describing it as a “industrial waste water”, but at a small amount of the lack of money before listing critical conditions to restore “industrial waste water”, throughout the recent domestic video industry, UGC seem to be end video website “burn money” nightmare “medicine”, many websites are UGC return.
A few days ago, everyone the company announced million acquisition of domestic short video wholly owned share website 56 nets, proved once again the UGC value. Recently, the national video industry field action constantly: the removal of the mentioned company purchase short video website all 56 nets outside, cool 6 nets exit the film and television play the copyright wars, switch to focus, community-based UGC (user generated content) and a short video; Netease, sina, phoenix nets etc gateway website also have launched their UGC strategy.
From inside the action of frequent, it is easy to see the domestic video website is try to get rid of the price of the film and television copyright nightmare, return to short video of the UGC way. From the original optimal cool, potatoes and 56 three for video sharing site with, to 2008 years until now video website have turned to the film and television play copyright purchase, including exalted GaoDa cool lost six outs, also have with financial advantage of sohu video to millions of fierce drive.
With the characteristics of the UGC for video sharing the seemingly experience tortuous process of development. But no doubt, first with video sharing user scale is the accumulation of newcomers sohu video, singularity is difficult to transcend in the short term. Not only is the video site areas, gateway website trend is worth pondering, tend to short video as their own layout video market starting point, this isunavoidable let the video site for domestic the development direction of the new guess.
UGC short video really is domestic video industry inflection point? The value of the UGC short video what is difficult to use, or not be reasonable discover them? When China’s largest SNS website with everyone in the company million merger VIDEO sharing site 56 nets after, SNS + VIDEO what might be going to the chemical reaction? From YOUTUBE, FACEBOOK in the development of easy to find the answer.
As the YOUTUBE in the industry’s most successful, the most powerful strength, impact of online video quite wide service providers, the system to deal with YOUTUBE every day millions of a video clips, for global tens of thousands of users with a high level of video upload, distribute, display, browsing service. From the development course of YOUTUBE, it is easy to see video share have been focused on the 56 nets have the same potential. And in the last two years, as the global commercial daily advancement of 3 G and mobile Internet business development, mobile UGC business is rising, caused extensive concern of the industry, it will also be one of the 56 nets rising opportunity.
“In the future, the domestic video industry competition will return to the origin of the Internet: the technology content, community, + UGC will become the main melody of video industry development.” Industry insiders make such comments.
Since then, the users can everyone nets more easily in social networks through video recording and share the life; And listed the 56 nets can also be grounds for taking the financial support, extending its in video areas of UGC strategy. From the current 56 nets and everyone nets business form to see, its strong complementarity, it is easy to achieve a win-win situation.